Where can you hire an AI video creator?
Four places, with very different prices and risks:
| Option | Published price | Fees on top | Best for |
|---|---|---|---|
| A freelancer on Upwork | $15 to $50 an hour; five 15 to 30 second ads for $300 to $800 | 5% service fee, plus $0.99 to $14.99 per contract | A few ads, if you can judge portfolios |
| A gig on Fiverr | Set by each seller | 5.5%, plus a small-order fee | Small fixed jobs |
| One agency, Admiral Media | €10,000 for 20 ads up to €29,000 for 80 | Set in the proposal | Brands spending $50,000+ a month on ads |
| The Scene Makers | From $450 an ad; $375 each in a pack of five | Price confirmed before work starts | A few strong ads, by a creator whose style fits |
Upwork: hourly rates and project packages
Upwork showed 4,529 AI-generated video jobs posted when we looked. Its own guide says a specialist “generally costs $15-$50 per hour”, and lists typical project prices:
| Project | Upwork’s typical price |
|---|---|
| AI avatar explainer, 60 to 90 seconds, two rounds of revisions | $200 to $600 |
| Social media ad package, five 15 to 30 second ads | $300 to $800 |
| Product demo with AI effects, 2 to 3 minutes | $500 to $1,500 |
| Brand campaign, 3 to 5 videos | $2,000 to $5,000 |
Clients pay a fee on top. Upwork’s pricing page says 5% on the free Basic plan, so “a $100 contract would cost $105 in total”, plus a one-off contract initiation fee of $0.99 to $14.99. One of its help articles still says “up to 7.99%”, so check the figure at checkout.
Fiverr: fixed-price gigs
On Fiverr, sellers set their own packages, so there is no single rate, and we could not read live gig prices. Fiverr adds a service fee: its payments article says “The standard service fee is 5.5% of your purchase amount, and we add a $3.50 fee to orders under $200.” Another of its help pages still says $3.00 on orders under $100.
Read the rights line before you order. Fiverr’s terms grant buyers all rights to delivered work “unless otherwise specified by the Seller on their Gig page”, and some gigs charge extra for a commercial use licence.
Agencies and studios
Agencies sell volume. Admiral Media, the one we checked, sells AI UGC ads in batches, from €500 down to €363 an ad, and says its “ideal clients invest US$50,000+ per month in paid media.” Studios that sell single ads publish per-ad prices instead: Filmito lists $595 to $1,495, depending on length. See what an AI video ad costs for more.
How low do prices go?
Very low, at a cost. One creator advertising on Reddit this week charges $1.50 per finished second, or $45 for a 30-second video, and told a commenter: “i need little bit undercut myself, because i need clients.” The post’s portfolio line was still an unfilled template, “[YOUR PORTFOLIO LINK]”, so there was no work to judge. Cheap can work for tests, if you check the points below.
What to check before you hire
- Commercial rights in writing, for every platform you will run on.
- Which tool and plan made the footage. Luma’s and Kling’s terms limit commercial use to paid plans or written permission; see who owns AI ads.
- How many revisions. Upwork’s explainer package lists two rounds; ask before you pay.
- Your product kept exact. Ask how they stop labels and logos drifting. The answer you want is that they composite your real product (AI product videos).
- AI labels. Agree who decides whether the ad needs one on TikTok or Meta (AI ad labels).
- Work in your category, not only a showreel.
Which one should you choose?
- One or two ads on a small budget: an Upwork or Fiverr freelancer, after checking rights and samples.
- Dozens of ads a month for testing: an agency that sells batches.
- A few strong ads at a fixed price: a creator community like ours, where your brief goes to a creator whose style fits it.
Tell us the product, the platform and the deadline. We confirm a fixed price before any work starts.
Get your AI video madeQuestions
How much does it cost to hire an AI video creator?
Upwork's guide puts AI video specialists at $15 to $50 an hour, five short social ads at $300 to $800 and a 60 to 90 second avatar explainer at $200 to $600. One agency we checked, Admiral Media, sells batches from €10,000. The Scene Makers charges from $450 an ad.
Is Fiverr or Upwork better for AI video?
Upwork publishes typical rates and suits hourly or project work; Fiverr suits small fixed-price gigs. Both add a fee: Upwork's pricing page says 5% on its Basic plan (one of its help articles still says up to 7.99%), and Fiverr adds 5.5%, each plus a small per-contract or small-order charge.
What fees does Fiverr charge buyers?
Fiverr's payments help article says 5.5% of the purchase, plus $3.50 on orders under $200. Another Fiverr help page still says $3.00 on orders under $100, so check the total at checkout.
Who owns the video when I hire a freelancer?
On Fiverr, buyers get all rights to delivered work unless the seller's gig says otherwise, but some gigs charge extra for a commercial use licence. On any platform, get commercial rights in writing before you pay.
How we checked this
On 29 October 2026 we read Upwork's hiring guide, its job listings and its client pricing page, Fiverr's terms of service and two of its help pages, and Admiral Media's and Filmito's price pages. Fiverr's two help pages disagree on its small-order fee, and Upwork's pricing page and one of its help articles disagree on its client fee; the page gives both. We could not read live Fiverr gig prices, which load in the browser. The low-price example is one creator's Reddit post. These are published prices; we did not ask anyone for a private quote. If something has changed, tell us on WhatsApp and we will update this page.
Sources
- Upwork: guide to hiring AI-generated video specialists, hourly rates and typical project prices
- Upwork: AI-generated video jobs, 4,529 posted
- Upwork: client pricing: 5% service fee and contract initiation fee
- Upwork Help: What is the Client Marketplace Fee? (says up to 7.99%)
- Fiverr Help: paying for orders: 5.5% service fee, $3.50 on orders under $200
- Fiverr Help: how Fiverr works for clients (says $3.00 on orders under $100)
- Fiverr: terms of service: ownership and commercial use licence
- Admiral Media: AI UGC agency, batch prices from €363 per ad
- Filmito: AI video ad cost guide, updated 3 October 2026
- Reddit, r/hiring: an AI video creator's own rates, $1.50 per second, 29 October 2026