How to make an AI product ad from one photo
without the logo changing

Why does AI change your logo?

Because it redraws the product every time. One commenter, who recommends a product-video tool in the same reply, lists what goes first: “Logos, packaging text, colors, proportions, and small product details can easily drift between generations.” Another, who says they work on an AI design tool, adds: “Products commonly hold in shot one and drift by shot four.”

The same commenter says reference slots “reduce the rate, they don’t remove it”. Both point the same way: give the model less of the product to invent.

How do you make the ad, step by step?

These steps come from one commenter’s account of their team’s work in that thread. The reply ends by promoting a tool that automates the method, so treat its figures as theirs; we have not tested them. Beside each step is what the tools document.

1. Shoot or pick clean product photos. Use a plain background; Google’s Flow help asks for “subject or product references on a plain or segmented background”. Give two or three angles if you can: “One clean photo shows roughly 40% of the object.”
2. Place the real product into one still. Cut it out and composite it into a generated scene in an image editor, so the product in the frame is real pixels. The commenter reports that when they “animated straight from a soda can packshot the label came back as a different real flavour with garbled small print”. From a composited still, they say, the label stayed readable and the can’s size varied “about 1% across eight seconds”.
3. Animate from that still, not from the packshot. “Never let the packshot be the first frame”: a full-frame product photo leaves the camera nowhere to go. Use the composited still as the start frame. The team also hands the packshot in “as a reference only”, but not every tool takes both at once. Kling 4.0 cannot: its Keyframes entry “does not support uploading reference assets”, and it cannot be combined with Omni Reference in one generation. Google Flow’s help lists Frames and Ingredients as separate modes, and we found no Flow page saying they combine. Seedance 2.5’s guide does show a first frame named in the prompt among other reference images (“Image 3 is the first frame”), with the warning that the result may not match it exactly.
4. Write the prompt around the product. Spell out every word on the label; another poster says to include small text “in the prompt so they resolve properly”. Kling 4.0 lists text and logo rendering as new. Keep the movement simple: “Move the camera, not the product.” A product that rotates is where the hidden side gets invented.
5. Check the frames, not the thumbnail. “Check frame 0 and the last frame at 1:1.” Then scrub the whole clip, because the product can be right in one shot and wrong in the next.
6. If the logo must be perfect, never generate it. The practitioner who works on a design tool keeps a real cutout over the generated scene, so “the product is pixel-identical in every frame because it was never generated”. Lighting and shadow then need a pass to match.

Which tool features help?

Kling 4.0 can also borrow an ad you like. Kuaishou says it can take a reference video’s pacing and style and “replace the products, characters and assets within it”. The same drift rules apply to whatever it puts in.

Can you use a free plan for a product ad?

Read the plan before you start. Kling’s credit guide says content made on its free Basic plan “is not for commercial use”, and an ad for a product is commercial. Our page on who owns an AI-generated ad covers each tool’s terms.

If you would rather hand it over, The Scene Makers makes product ads from $450 each, built around your real product shots.